In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers.. In The Culture Map, Erin Meyer presents eight axes you can use as a framework to analyze these differences: Communication, Feedback, Thinking, Leadership, Decision-Making, Trust, Disagreement, and Time Perception. Meyer positions countries on each axis, each of which represents a range of possible behavior between two extremes.
The Culture Map by Erin Meyer
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In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.. Erin Meyer (born August 22, 1971) is an American author and professor at INSEAD Business School, based in Paris. She is most known for writing the 2014 book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business a study that analyzes how national cultural differences impact business.
